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Visually lays out the gameplan for the project with
logistics, screeners, methodologies and agendas
or discussion guides |
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Visual outline of specific emotions and ideas to be
explored in consumer workshops |
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Consumer workshops which use images in various formats
to elicit emotions about brands, claims and benefits and
assess their power |
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Creates an instant view of where brands, benefits and
claims live in the hearts and imaginations of consumers,
and the implications for action |
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Tracks subtle shifts in consumer emotion about
brands at specified regular intervals |
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