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Gameplan for the project details key methodologies, logistics
guide, screeners, discussion guides/agendas
and pertinent worksheets/tools |
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Consumer interactions designed
to generate ideas and recruited using our proprietary
screening tools |
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Consumer insight based brainstorming using
client, Energy Infuser and outside expert participants
in a session designed to spark "board-breaking"
ideas through unique exercises |
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Converts raw ideas into concept
briefs outlining the key elements to be developed further
for consumer exposure |
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Transforms concept briefs into polished concepts for testing
with consumers |
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Measures the energy of specific benefits/concepts/claims
on a relevance and uniqueness scale and identifies the
"hot spots" among consumers |
